Empowerment
Connecting Clients with Compassionate Living Solutions
Who We Are
Helping You Move Forward with Strategy, Grace, and Heart
Lynne MacFarlane, Senior Real Estate Specialist (SRES) has facilitated smoother transitions for countless seniors and their families, ensuring they receive the care and support needed during challenging times while enhancing their quality of life.
Through her extensive experience, Lynne has successfully connected seniors to tailored supportive living solutions, fostering beneficial relationships and positive outcomes for her clients. Her commitment results in increased patient referrals, community contracts, and empowered families navigating complex decisions with confidence.
A Unique Blend of Education & Experience
I hold a Master of Communication in Digital Media & Marketing from the University of Washington, where I studied how to use emerging technologies to build authentic, meaningful connections. My academic foundation is rounded out by degrees from:
- University of Southern California – Bachelor of Science, Dental Hygiene
- University of Colorado, Boulder – B.S., Environmental Population Organismic Biology
My career began in healthcare as a registered dental hygienist, where I learned the importance of trust, communication, and advocating for well-being. That spirit still informs everything I do today.
🚀 Startup Spirit & Strategic Healthcare Community Advocate.
As the co-founder of Krill Systems, a maritime telemetry startup, I built a company from scratch—leading brand development, content strategy, and national marketing campaigns. I produced video white papers, managed digital advertising, coordinated trade shows, and helped drive a 650% revenue increase. This hands-on entrepreneurial experience taught me how to lead with purpose, adapt quickly, and always find creative solutions.
Community Liaison – Connector & Business Dev Strategist
Later, as a Business Development Manager for Home Care Assistance (now The Key), I built referral relationships with hospitals (Good Sam, El Camino Hospital), Homehealth, Hospice and senior communities (Jtown Sequoias, Chateau Cupertino, LG Terraces, Saratoga Retirement, The Villages at Saratoga). I taught weekly wellness programs (MindFit), and led community events through education that improved lives and created relationships. I’ve stood at the intersection of healthcare, family decision-making, and concierge service—making me uniquely equipped to support older adults and their loved ones.
Where Real Estate Meets Compassion and Technology
Now, as a Realtor and Luxury Marketing Specialist with Christie’s International Real Estate Sereno, I use my full toolkit—consultative sales skills, digital media expertise, and heart—to help people make confident, informed real estate decisions.
I specialize in:
- Senior Transitions – downsizing, assisted living moves, multi-generational family planning
- Luxury Listings – attracting Silicon Valley buyers who expect polished service and smart technology
- Out-of-State Moves – relocation support and trusted partnerships nationwide
- Content Strategy – property video tours, social media marketing, and SEO-rich storytelling
I’m also a:
- Certified Negotiation Expert (CNE)
- Senior Real Estate Specialist (SRES®)
- Luxury Home Marketing Specialist
- Affiliate Member, Professional Fiduciary Association of California (PFAC)
✅Curious how I can help with your next move?
Schedule a free consultation — no pressure, just a conversation. [Let’s Talk]
Call for an appointment: (831) 346-2743
💛 Why Clients Choose Me
In an industry where many still rely on old-school tactics, I bring a fresh, tech-forward perspective. I’m fluent in the tools that attract modern buyers—video, SEO, storytelling—and I know how to humanize them. My focus is never just the transaction—it’s the transition. I lead with care and curiosity, always putting my clients’ best interests first.
Whether you’re facing a cross-country move, letting go of a longtime family home, or preparing a property for the next chapter, I’m here to make the process smooth, respectful, and even joyful.
Meet Our Team
Compassionate Advocates at Your Service
